Marketing tools – what you need to know

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By Implant Media January 30, 2017

Marketing tools – what you need to know

Promotional USB products have been used as a marketing tool for decades, however, in recent years, businesses are trying to move away from traditional products such as pens, umbrellas and investing in promotional USB drives. The USB drive is a portable device for storing and transferring many types of files, including text documents, audio and video files, images and graphics. They are popular primarily due to their small size and weight, making them ideal as promotional items.

When planning for your promotional product campaign, you need a clear, concise concept to make it work. Promotional USB drives are an excellent way to show your customers your creative edge by custom designing them to suit your brand. Promotional USB drives effectively advertise brands, as they are always visible on the users’ computer.

A great benefit of promotional USB drives are that they will be frequently used and kept within reach, being visible not only to their owners, but for people around them as well, thus expanding your marketing audience. For someone who is in the office, or who works on a computer, what better way to remind them of your company logo and brand, than with a tool that they will use every day? Promotional USB flash drives are durable, portable and have a large storage capacity, making them a very practical item compared to other promotional products.